Date: Posted on Category: Fashion, Outfit Location: ,

What to Wear to Your Next Blogger Event - Frozen Broadway, Blue Ruffle Dress //

LoveShackFancy Dress | Ulla Johnson Similar | White Sandals (Sold out, Heels| Illesteva Sunnies (Color sold out, Similar)

As someone who has been in the industry for several years now, I have attended my share of blogger events that range from very casual and laid back to full out glam. However, no matter how much experience I have, it is always a difficult to find the perfect outfit for a blogger event. It can be a lot of pressure since you know you will be mingling with people dressed to the nines in addition to the constant presence of cameras and cell phones. That being said, I put together a few tips to help you decide what to wear to your next blogger event.

Statement Style

Zimmerman Dress | Roger Vivier Clutch | Charlotte Olympia Heels | Kate Spade Sunglasses

What to Wear to Your Next Blogger Event - Roger Vivier Event, Zimmerman Dress //

If you are planning on wearing something more extravagant and glam, you might as well strive to make a grand impression through a statement piece. I did this recently for a Roger Vivier event. I made sure to grab a gorgeous bright pink evening clutch and coordinating heels with a bold ruffle details. The bag itself was of course Roger Vivier. As a side note, when attending a branded event, it is always beneficial to wear something “branded” to demonstrate your interest and general enthusiasm for the company. The Zimmerman dress itself was also eye catchy and voluminous.

If I go for an outfit that is more timeless, such as an LBD, I would have gone over the top with my jewelry, but that wasn’t necessary here. Just note that you can never go wrong with blingy earrings or pair of shoes.

What to Wear to Your Next Blogger Event - popsugar wendy's pop up, green polka dot dress //

Trend Setter

A blogger event is the perfect opportunity to debut a new piece, particularly one that is quite trendy (i.e. polka dots) and in-season since you’ll be attending with your fellow fashionistas. You can guarantee that you’ll get photographed by someone so it pays off to look camera ready! You might even end up being tagged in stories or posts, which is a great way to gain exposure and higher engagement on your social channels.

Polka Dot Dress Similar | Brown Sandals Similar | Chloe Nile Bag | Link Earrings Similar

Comfort Over Function

What to Wear to Your Next Blogger Event - Dior Backstage Event, square neck top //

Mara Hoffman Top | Wide Leg Pants (Similar here & here) | Jimmy Choo Heels | Elizabeth Cole Earrings

What to Wear to Your Next Blogger Event - Dior Backstage Event, square neck top //

However, when it all comes down to it, I cannot stress how important it is to dress in something you feel comfortable in. This means an outfit that is not constantly slipping down or is too snug on, etc. In addition, go for a genuine look that represents you and your personal sense of style. If you try and go for an outfit that is out of your comfort zone or painful to wear, obviously the blogger event will turn into something that is not as enjoyable as it really be. A perfect example of this is my Dior Backstage look – it’s chic, a little casual, but appropriate.

Cheerful & Vivid

What to Wear to Your Next Blogger Event - Lela Rose Event, Lela Rose Tribeca Takeover //

Delfi Collective Dress | The Palatines Mules | Ulla Johnson Bag | Karen Walker Sunglasses

This might be cheesy, but it is so important to smile and enjoy your time! It’s easiest to do this when you’re decked out in a cheerful and vivid ensemble like I was here at Lela Rose. Plus, it’s just easier to magnetize people. I absolutely adore attending blogger events because it is a great opportunity to meet like-minded people and learn about product you feel passionate about (in addition to the free food and drinks, am I right?). To be honest, as long as you feel good, what you wear seems to matter less!

Outdoor Luncheon

We’ve covered tons of styles you can rock for your next blogger event, but there’s one more – outdoor parties. Although I admit that I prefer to be nice and cool in an air conditioned building, it lacks the chill summer vibes of an outdoor soirée. Veuve Clicquot nailed it here! The key to dressing when you’ll be outside is to wear something airy and breezy. A flowy dress with comfy sandals is all I need. I also try to stick to midi or mini lengths.

Rosie Assoulin Dress | Cult Gaia Clutch | Maryam Nassir Zadeh Heels | Le Specs Sunglasses

What to Wear to Your Next Blogger Event - Veuve Clicquot event, Veuve Clicquot Polo Classic //


What are your go-to outfits for blogger events?

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